Perplexity
AI-powered search and answer engine that cites web sources in its responses.
Overview
Perplexity is an AI-powered search engine that answers user questions by querying the web and synthesizing cited responses. It is a key example of a generative engine that consumes and attributes web content.
Relevance to GEO
Content that is well-structured, citable, and machine-readable is more likely to be accurately retrieved and cited by Perplexity. GEO and GEO practices support better representation in Perplexity’s answers.